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Hi-Life x Jimmy Liao Store

  • Period

    2021 . Oct

  • Territory

    Taiwan

  • Licensee

    Hi Life

Overview

No. 580, Sec. 1, Ximen Rd., West Central Dist., Tainan City

The secret passage we used to escape from reality as a child, is it still open?

No. 580, Sec. 1, Ximen Rd., West Central Dist., Tainan City

The first "Hi-Life x Jimmy Liao" theme store is opening on October 15 in Tainan! The store is themed after the Touching & Talking picture book to remind of us the many good things we have in our lives even amidst the cold post-pandemic world.

The front door and the store window are adorned with images of children, animals, plants, and things in nature intimately touching heads with each other. The art style, which oscillates between multicolored and monochrome, is also a reflection of the alternating reality and dreamscape in the picture books. The tables in the rest and dining area are also decorated with thought-provoking and heartwarming quotes from the picture book. Each area of the store encourages visitors to touch heads with another person. Take a breather and find someone you can talk to.

Authorized merchandises such as masks, umbrellas, mugs, mineral water, and shopping bags are now on sale in the Hi-Life online store. Exclusive store-themed goods have also hit the shelves of the physical Nansin store in Tainan.

No. 68, Xinyi St., East Dist., Hsinchu City

A wonderful journey. A promise with a dear friend.

No. 68, Xinyi St., East Dist., Hsinchu City

The second "Hi-Life x Jimmy Liao" theme store is opening this November at the Hsinchu Moat! This time, the store is themed after One More Day with You. Hsinchu is a young city with a rich cultural heritage. In recent years, the city has also developed its tourism industry and innovative technology considerably. It is no longer a city known only for its food but a place with a lot of attractions to visit with friends.

The two pillars by the store entrance are decorated with the little girl and the dog from the picture book. The store exterior is fully made of glass and printed with a vibrant floral design. Inside the store, a wall cleanly separates the merchandise display area from the rest area. The walls in the rest area are also painted with delicate faux vegetation for those itching for a photo. From the pillars, store windows, to the interior design, the store is filled with elements from One More Day with You. Come visit the store and experience what it is like to enter a fantastical picture book.


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